The choice is ours

January 4, 2007

New Year, New Strategies

Filed under: Business Development, News and Comment, Service Providers — shippingpal @ 10:43 am

Back in-country and flaunting a conspicuous cough from the damp Paris weather, 2007 is starting out with a bang.  We’ve been engaged in a number of meetings to re-orient our organization towards a new strategy and target market for 2007, which mostly revolves around switching our focus from the general public to the business audience, a strategy which in hindsight had been on the burner for a while but got temporarily lost in the holiday rush.  A moment’s reflection makes it clear that we were right in our thinking – the general public needs a reason to ship, namely the holiday season, whereas businesses need to ship all the time as part of their process.  So 2007 is the year of B2B.

Towards that end, we’ve been engaging new consultants and creating new partnerships to help us achieve these objectives.  We’ll be putting out an API early in the year to allow developers to integrate directly with our web service and switch our focus from being a brand to being a business solutions provider, following the model of our heroes, PayPal.  Subsequent to that, expect an eBay extension in Q1.  However, our priority in the short term is to get the web service and API out the door in advance of the semi-annual Shop.org conference at the end of January.

In other news, the Guardian has an interesting article trying to guess what exactly Steve Jobs is going to announce at the next Mac love-in – odds are it’s going to be a phone.

Currently reading: craigslist

Currently hearing: Bebel Gilberto

Currently watching: The Departed (dir. Martin Scorsese)

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