The choice is ours

October 27, 2006

Start Spreading the News

Filed under: Business Development — shippingpal @ 10:06 am

I’ve been blogging in an official capacity for a couple of weeks now, trying to get a post in every other day or so, and so the time has come to start connecting the dots in the blogosphere (not my favourite neologism). I’ve created a Technorati profile, and once I figure out exactly what the point of del.icio.us is, I’ll join that too.

We’ve also been working really hard on creating a charity tie-in for our impending launch and the upcoming holiday season. We’re calling it “Handle With Care.” Here in Toronto, we’ve gotten the agreement of our four primary service providers to collect and warehouse non-perishable food items for the Daily Bread Food Bank. Customers can give drivers cans and other durable food items when they come to collect shipments. We’re also in the late stages of negotiations with a couple of other worthwhile causes, and I’ll report on those once the deals are in place. The first couple of days next week will be all about branding and launching this campaign, which we hope will raise lots of food and funds for charities.

Currently reading: Blog Marketing (Jeremy Wright)

Currently hearing: Atlantis – Hymns for Disco (K-Os)

Currently watching: Intelligence (CBC)

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1 Comment »

  1. Nice job getting the Daily Bread locked up, guys. Nice work! I met Jeremy Wright a couple weeks back – he’s a pretty big wheel in the blogosphere, and his blog network b5 media just got a nice pile of VC money. And you’ll figure del.icio.us out in no time. It’s pretty handy once you get the hang of it.

    *In the interest of full disclosure, Shipping Pal are a client of TFC!

    Comment by Chris Clarke — October 27, 2006 @ 5:29 pm


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